FORT PAYNE, Ala. (TENNESSEE VALLEY LIVING) - Whether you’re preparing for a trail ride, a barn dance, or you love the look of a cowboy hat for any occasion, there’s a North Alabama business you’ll want to check out for all of your headwear needs!
Todd Cawood, Zac Hairston, and Levi Hamilton stopped by the studio to share more about the story behind Roughstock Hat Co.
Roughstock Hat Company came to be after Cawood realized there was nowhere nearby to have hats reshaped or customized.
As he learned more about the hat business from experts in Texas, he crossed paths with Hairston and Hamilton. The trio discussed an idea to start the business, and the rest is history!
Since opening, the response has been bigger than expected, with customers visiting from across the region — some driving more than three hours for the custom experience.
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In addition to carrying well-known brands, the company is now creating its own line of hats and recently launched a mobile hat bar that travels to rodeos, private events, and parties.
For the team behind Roughstock, it’s about more than hats — it’s about bringing a unique experience and a little western culture to the community.
You can learn more about Roughstock Hat Co. on their website.
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